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Rexam Delivers Givenchy Mascara

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By: Jamie Matusow

Editor-in-Chief

 
The just-launched Noir Couture mascara from LVMH’s Givenchy brand was the work of the Rexam Personal Care Group, and was created in partnership with Givenchy’s brand artistic director. Highlights of the pack include the decoration elements and the delicate logo treatment, which was created by two distinct processes. A delicate “4G” is engraved—and hot stamped—at the top of the contoured and UV-varnished cap, while the same precise two-step process is used to adorn the base with a Givenchy logo. The mascara is further decorated with the high-precision alignment and hot stamping of the shiny silver vertical strips extending from cap to base. Both cap and base are injected in black PCTA, while the wiper is made of black PEBD. The three-ball brush was supplied by Ponzini.

More info: www.rexam.com

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